bees, honey and other sticky subjects

Thursday, January 12, 2006

Squeezable honey squirts higher

At last, a little more on the British Breakfast Wars: as honey overtakes marmalade at the British breakfast table, squeezable honey sales rose 45% in one year and now comprises 17% of honey sales.

But young men aren't playing ball: sweet spreads tend not to be bought by young C2DE men aged 15-24.

The overall UK honey market is now worth £361 million.

A Mintel report costing £995 will tell you more.


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