Cyclists take to beeswax

A competitive cycling website is advertising Eco Lips, giving:

“lasting protection as it softens and moisturizes your lips. The all-natural formula, including certified organic beeswax and SPF 15 or 30, ensures protection from all the harsh elements: sun, wind and cold.”

Now I wonder if Turlough O'Bryen, the Irish cycling beekeeper, would have used such a thing as he encountered the raw end of nature up and down the west coast of Ireland.